“Advertising encourages people to buy inquantity rather than promoting thequality of products. To what extent do you agree or disagree?”

　　题目类型：广告类话题

　　题目中文意思：广告鼓励消费者大量消费，而不是推销产品质量。注意题目的promote不表示“提升”意，而是“推销、促销”，当表示“提升”意常用于被动结构。

　　写作可从以下思路进行拓展：

　　1、先确认自己的态度，到底是正方还是反方

　　2、若是持正方态度，需要正面回应广告是如何鼓励消费者大量消费的，可以从广告制作/形式/内容来进行论证，如形象生动的广告画面、高频率的广告播放以及名人效应都会吸引鼓励消费者大量消费，而这些广告手段的确刺激了消费者的购买欲或者购买不需要的产品。

　　Advertising persuades (potential)buyers to try and purchase their products inan audio or visual form or in vivid images.

　　Advertising popularizes its brand and make thetargeted customers remember the brand and buy the product by constant reply and in print media through repetitivepublication.

　　Advertising persuades andconvinces the public about the goods by inviting celebrities to speak orendorse its products publicly.

　　Advertising provides fewer details of products, such as its constituents or functions.

　　Advertising encourages materialism and consumption,causing consumers to purchase items which they have no need.

　　3、若是持反方态度，写作思路可以参考有些商家注重建立品牌，形成良好口碑，注重长远利益，所以在广告制作方面会注重推销产品质量：

　　Some companies want to buildup their reputation, focus on the long term benefits.

　　Better quality can win trust and guarantee and maintain better sales in long time.

　　The advertising focusing onproducts quality can get buyers’ loyalty.For long term, product quality is more important.

　　The advertising doesn’t workfor rational customers, because theyregard it as a window for obtaining products’ information.

　　本期写作思路大致如上，如果同学有别的想法欢迎留言一起交流进步。