雅思考试中写作是很重要的一部分，每个考生都希望写出更精彩的作文，这就需要同学们在备考时多阅读一些雅思写作范文，学习其中的写作思路和结构，这对自身雅思写作水平的提高是有帮助的，下面环球教育就为考生们带来一篇关于广告利弊，希望能给考生们一些帮助。

　　The advantages and disadvantages of internet advertising

　　In the last five to ten years, it has become increasing number of people to use internet for working and studying. This tendency looks set to continue in the future. According to this effect, a large number of advertisements have appeared on the internet. This essay will discuss the main advantages and disadvantages of internet advertising. There are four main advantages of internet advertising. The first benefit is the speed of spread. The Internet is open, 24 hours a day, 7 days a week People can browse the advertisement anytime. Secondly, the advertisement can be spread everywhere. The internet connects with each country’s web site. Thirdly, the cost of spreading advertisement is cheaper than other ways. For example, a magazine firm, the company can transfer the announcement of products directly without employing other media. The final advantage is that the advertisement is full of life on the internet. People could see many exciting short film about goods. If people buy a newspaper or magazine, just some pictures without color on the paper. For instance, an advertisement about mobile phone, people only see the surface of phone, but when people watch the short film, many functions and features are showed for customers. There are also four main disadvantages of internet advertising. The first drawback is easily to have outdated information. Plenty of information has been updated every day. If a company wants to attract more customers, the advertising should be changed frequently. The second disadvantage is that more competitors are fighting on the internet. Many companies invested the asset of advertising on the internet. A lot of different kinds of goods can be chosen by customers. Thirdly, the advertisement of web page has some problems. Not only few stereotypes about advertising are still appeared, but also more free space is wasted on the web.

　　The downside of advertising is that you have to have your business geared up to cope with additional demand, as well as targeting the right audience. If you spend money on a campaign and do not have the stock or manpower to deal with the demand that follows, it could end up being counter-productive. Being unable to match demand or meet promises can be very damaging to the reputation of a company. If customers are let down or not happy with the service they receive following an advertising campaign, it could be a long time before they consider doing business again.

　　A well planned, targeted advertising campaign can revolutionize a company, bringing them to the public attention and creating a market that can continue to pay dividends for months to come. By keeping the message straightforward and simple a campaign can create a favorable impression, leading to inquires and orders, and giving the company the opportunity to maximize business and profits.

　　以上就是环球教育雅思频道为考生们整理的一篇有关广告利弊雅思写作范文，考生们可以取其精华，运用在自己的写作中，环球教育小编相信经过一段时间的练习，考生们也能写出范文水平的作文。